Lucia Giacani - Xposure

Lucia Giacani

‘Lucia Giacani is a woman who immortalizes women under every aspect. Feelings, ambitions and normality are captured through the lens behind which is a feminine eye that knows what to look for and how to express the essence of an entire universe. A woman who reflects another woman: this is the intimate reason of her job. Her look – naturally feminine and revolutionary – is the silent engine that works behind every shot and through all her flashes.’
Vogue Italia, 2013

Lucia Giacani is a Milan-based fashion photographer with over 18 years of experience. After earning a Bachelor’s Degree in Design from ISIA Roma in 2005, she moved to Milan to pursue her passion for photography. She transitioned from early black-and-white fine art to a distinctive, bold, and surreal visual style that caught the attention of Vogue Accessory, leading to a ten-year collaboration under the direction of Franca Sozzani.

Her editorial work includes features in Vogue Italia, L’Officiel, and Harper’s Bazaar, along with campaigns for renowned cosmetics, fashion, and accessories brands. Her projects have taken her across the globe—from Hong Kong and Shanghai to Miami and Dubai—building an international reputation for her unique artistic vision.

Lucia describes her work as having “a sense of Italian taste” but with a bold and personal twist that resonates especially well abroad. She places great importance on the creative planning process, often using drawing—one of her lifelong passions—to develop concepts in detail. Collaboration and a calm atmosphere on set are key to her workflow. Final post-production is handled in her Milan studio, which Trendland praised in 2013 for “taking things to another level.”

Lucia Giacani Sample 1
Lucia's work has often surreal undertones as in this shot from the series 'Day Dreaming', featured in Made magazine.
Lucia Giacani Sample 2
Vogue Italia's, Ottober 2019 issue, features an editorial entiled 'The Substance of Dreams' by the female fashion photographer Lucia Giacani

What is fascinating is Lucia’s ability to impregnate their own artistic vision into every work, not due to a technique or for sheer self indulgence, but a vision that is capable of undermining the limits that photography today imposes on itself. The images are charged with a slight ironic nostalgia, pain also, and a soul searching that connects these figures to the great protagonists of western figurative art – from Bernini’s statues of Madonna with child to Warhol’s Edie Sedgwick – and allows them to escape sequentially to the habitually turned pages of glossy magazines where so much beauty cancels itself out in the act of commercialising everything that comes to hand. Turned into mannequins, these wonderful women become closer to themselves, questioning the role assigned to them, playing with their very existence by posing in staged surreal mise-en-scène that finally gives them life beyond a mere aesthetic: Lucia Giacani built for them – and also for herself – a den of fiction, forcing them to act, and to be themselves in virtue of the fact that they are impersonating someone else. A miracle of theater and art, and, with certain artists like Giacani, photography.’
Paolo Marasca, Cultural Minister, Ancona, Italy

Award, ‘Italian Excellence’, Il Quirinale, Rome, 2025
Personal exhibition, ‘Surreal Identities’, curated by Angela Madesani, Istituto Secoli, Milan, 2025
Group exhibition ‘Sguardi d’Intesa’, curated by Angela Madesani, Centro Saint-Benin, Aosta, 2024
Group exhibition, ‘Unforgettable a homage to Giovanni Gastel’, curated by Maria Cristina Brandini, Milan, 2024
Prize, European windowdresser & Visual Association, Milan, 2020
Personal exhibition, ‘Lucia Giacani’, Alter Art Gallery Shanghai, China 2019
Presentation of new works, ‘Fashion Calling’, Lumas Art Gallery Milan, 2017
Collective photographic exhibition, ‘DXB Fashion Photography’, Mall of the Emirates, Dubai 2015
Personal photographic exhibition ‘Sogni Lucidi’, Art Basel Miami, USA, 2014
Personal photographic exhibition ‘Sogni Lucidi’ Mole Vanvitelliano, Ancona, 2014