Bassam Alasad
Bassam Alasad is a film producer and cultural strategist working across the SWANA region. At the Amman International Film FestivalAwal Film, he shapes industry programming, partnerships, and talent development initiatives that connect filmmakers with funders, distributors, and audiences. He produces projects including Jo of Montreal and Finding Oum Alghaith, he co-produced Born a king, Champions and Sink. His work sits at the intersection of cinema, cultural innovation, and emerging media designing experiences, networks, and tools that help stories travel further and land deeper.
Alasad’s professional practice centres on identifying, developing, and advancing screen projects from early concept through production and distribution pathways. He works closely with filmmakers, producers, and institutions to strengthen story structure, production strategy, and audience positioning, particularly for projects engaging with social, cultural, and regional themes. His role often involves bridging creative teams with funding bodies, broadcasters, and international partners, ensuring that projects are both artistically rigorous and viable within the realities of the global film industry. This positioning has made him a trusted collaborator on projects seeking international reach without compromising narrative integrity or cultural specificity.
In addition to project-based work, Alasad contributes to broader industry development through mentorship, advisory roles, and participation in panels and professional forums. He engages with emerging and established voices, offering guidance on development processes, pitching strategies, and long-term career positioning within an increasingly competitive screen landscape.
His perspective is shaped by a deep understanding of how infrastructure, policy, and collaboration influence which stories are made and how they circulate. This makes his contribution particularly relevant to discussions around soft power, cultural representation, and the role of film as a tool for dialogue and understanding across borders.
Alasad’s work reflects a sustained commitment to strengthening screen storytelling ecosystems, with an emphasis on collaboration, credibility, and meaningful impact. He continues to support projects and initiatives that prioritise depth, responsibility, and cultural relevance within contemporary film practice.