Dr. Samira Setoutah is an Associate Professor in the Department of Communication at Al Dhaid University. She is a researcher specializing in communication and public relations, with academic and professional expertise in protocol and etiquette, institutional communication, and visual communication. She has contributed to the design and teaching of university courses across several universities, supervised academic research, and participated in local and international conferences and media events. She has authored more than 14 published books and over 40 peer-reviewed academic articles in international indexed journals. Her research interests focus on