Authenticity
Tarik Khoja
Traditional fashion in the Kingdom of Saudi Arabia is characterised by its great diversity, reflecting the rich culture and diverse geographical and social environments of the Kingdom's five regions: the Western Region, the Eastern Region, the Southern Region, the Central Region, and the Northern Region.
The diversity of fashion reflects the identity, culture, and social environment of each region. Local and imported fabrics are used, often hand-embroidered.
Returning to traditional fashion has now become part of national pride and cultural identity.

Tarik Khoja is a Saudi photographer and certified trainer with over two decades of experience. He was the first Saudi juror at the World Photographic Cup and served as the official photographer for Saudi Airlines. A member of FIAP and PSA, Tarik has delivered national training programmes and exhibited widely. His work has been recognised in competitions, including Saudi Colors and Al Thani. Through education and community engagement, he plays a central role in the Kingdom’s photographic development.

















