2026

Authenticity

Traditional fashion in the Kingdom of Saudi Arabia is characterised by its great diversity, reflecting the rich culture and diverse geographical and social environments of the Kingdom's five regions: the Western Region, the Eastern Region, the Southern Region, the Central Region, and the Northern Region.

The diversity of fashion reflects the identity, culture, and social environment of each region. Local and imported fabrics are used, often hand-embroidered.

Returning to traditional fashion has now become part of national pride and cultural identity.