HAYA ASHOUR

Dr. Haya Ashour is a communication and Public Relations Consultant. She is certified Trainer of Trainers in the fields of Soft Skills, Emotional intelligence, Etiquette and protocol,
Organizations and Strategy Management, Media Campaign Management, Leadership Skills. and many other courses in the areas of Management, Social Science, and the Art of Communication. she was successful in Developing and then Managing Corporate Identity Reengineering for many institutions in the Region. Dr. Ashour is also Article writer to many electronic news networks, beside the social media applications.

Dr. Ashour, her main interest is in the new development in the field of “Public Relations” hence, she Published many Research and Studies in this field. However, she is always concurring with the fast changing of the world, and with the Fourth industry Revolution, her research interest is more shifted towards the specialty area of “Digital Communication “She shared with the Scientific Society her Research Publications in this area. The latest were published in Scopus: Translation of King Abdullah’s speeches in the context of his media image.2. Media Discourse of Natural Disaster in Narrative Strategies in Radio and TV (Turkey- Syria Earthquake.)3. Evolution of Digital Lingua to Enhance inter- Cultural Mediation Blog- Post or Social interaction. Japanese Language (case study) 4. Emotional Branding in Multimodal Personal Loan TV Advertisements.