Pete Muller
Pete Muller is a London-based advertising photographer celebrated for his bold and cinematic approach to portraiture and sport. With over 25 years of experience, he has delivered striking campaigns for international clients including Emirates Airlines, William Hill, and the New Zealand Cricket Team.
Known for his dynamic compositions and narrative-driven visuals, Pete brings precision and atmosphere to every shoot, creating images that resonate with energy and emotion.
Born in West Sussex, Pete discovered photography early and pursued formal education to hone his skills. His career began under the mentorship of acclaimed advertising photographer Frank Herholdt, whose studio he assisted for over three years. This foundation provided him with invaluable experience in managing the pace and demands of large-scale commercial productions.
Since launching his independent practice, Pete has worked across diverse sectors including lifestyle, editorial, and product photography. Yet, it is within the realms of sport and character portraiture that his creative identity has flourished. He combines strong lighting with a refined sense of timing, producing work that is visually bold and emotionally grounded.
Pete’s campaigns consistently reflect his command of light, composition, and human connection. His photographs for the England Amputee Football Association, particularly the women’s team preparing for the World Cup, stand as a testament to his ability to capture both movement and meaning.
Leading industry bodies, including the Association of Photographers, Communication Arts, the Paris Photo Prize, the International Photography Awards, and the New York Photographer of the Year have recognised Pete’s award-winning photography. His projects are marked by clarity of vision and a dedication to visual storytelling.
Whether capturing an athlete in motion or revealing the depth in a subject’s gaze, Pete approaches each assignment with energy and integrity. He remains committed to evolving his craft and embracing each new brief with the curiosity and enthusiasm that launched his career.
Pete continues to take on ambitious creative projects for agencies, brands, and editorial clients. He is especially drawn to assignments that allow visual innovation, collaboration, and storytelling that resonates across cultures and industries.
Pete’s work has been widely exhibited and published through leading international photography platforms. His images have appeared in gallery tours and official publications for the International Photography Awards, the Paris Photo Prize, and the Association of Photographers. He has also been featured in Lürzer’s Archive and the Project 99 book and gallery, highlighting his presence among the world’s top advertising photographers.
Exhibitions
IPA Awards Touring Gallery
Paris Photo Prize Winners’ Exhibition
Association of Photographers Awards Showcase
Project 99 Gallery Presentation
Norman Cross Gallery, UK
FOCUS Industry Exhibition
