Saleh Elghatit

Saleh is an Egyptian-Saudi Executive Creative Director and Director, on a quest to champion authentic, local voice to the Middle East.

He played a pivotal role in the creative launch of Netflix in Saudi Arabia, mastering social media and content localization to pave the way for its groundbreaking first Arabic originals and establish a unique regional identity for the platform. In his latest adventure, he spearheaded the creative vision for Toyota Saudi, the Middle East’s powerhouse automotive brand, leading teams in the bustling cities of Dubai, Jeddah, and Egypt.

Now, Saleh is diving headfirst into the world of full-time storytelling, channeling all his advertising expertise to deliver a powerful local punch to the screen as a director.