Yohan Wadia
I’m a Gen AI Consultant, Innovator, and Educator with a deep passion for merging AI, creativity, and storytelling to craft engaging, tech-infused narratives. With a career spanning over 17 years across multiple design disciplines, I have evolved from a traditional illustrator, branding consultant, and compositor into a creative leader at the forefront of AI-powered innovation.
My Journey: From Traditional Creative to AI-Powered Innovator
Over the years, I’ve explored nearly every aspect of visual storytelling—illustration, branding, motion design, and compositing—before embracing Generative AI as a creative powerhouse. My deep-rooted foundation in design allowed me to understand the intricacies of brand identity, storytelling, and digital craftsmanship, all of which now fuel my AI-driven creative strategies.
For over eight years at GroupM, I led high-impact creative campaigns for global brands, integrating emerging technologies to enhance storytelling and content creation. My work includes Chupa Chups’ AI World of Lollipops, shortlisted at Cannes 2024, alongside campaigns for Nestlé, ADGM, and Philips. Through these experiences, I witnessed AI’s potential to revolutionize creative workflows, not just by automating tasks but by enhancing ideation, strategy, and execution.
Building the Future with AI & Creativity
Now, as Partner & Head of Gen AI Innovation at Clytech, I am spearheading AI-driven projects and expanding the agency’s presence in the Middle East. Clytech is a cutting-edge media agency specializing in AR/VR/XR, Metaverse, 3D Configuration, and CGI, working with top-tier clients across Turkey, Sweden, and London. My role focuses on developing custom AI-led solutions, ensuring brands stay ahead by blending creativity with emerging technology in ways that captivate and engage audiences.
Empowering Others Through AI Education & Strategy
Beyond consultancy and brand innovation, I’m committed to educating and mentoring creatives on AI’s transformative potential. I conduct workshops, training sessions, and strategic consultancy for agencies, brands, and professionals, helping them integrate AI into their creative workflows. My goal is to make AI accessible, intuitive, and a powerful tool for storytelling rather than just an automation tool.
A Passion for AI-Driven Narratives
From illustration to branding, motion design to AI-powered content, my focus has always been on crafting stories that stand out and spark conversations. AI isn’t just about efficiency—it’s about amplifying creativity and unlocking new dimensions of expression. Whether through AI-generated visuals, immersive experiences, or next-gen brand campaigns, I’m excited to be at the forefront of this creative evolution.
“Catch a Falling Star” is a story about dreams, distance, and the bonds that endure beyond time and space. Set against the backdrop of an astronaut’s journey, it follows a father and daughter who share a quiet moment under the stars—a fleeting yet eternal memory that lingers long after the night fades.
A tale of love, hope, and the weight of farewell, this film is a reflection on how we hold onto the ones we love, even when they feel light-years away.
This Nike spec ad is a visually striking and emotionally charged piece that embodies the brand’s relentless spirit of perseverance. Blending cinematic storytelling with AI-driven visuals, the ad captures the grit, determination, and unyielding pursuit of greatness that define athletes at every level. Through a powerful narrative and dynamic imagery, it reinforces Nike’s core ethos—pushing limits, breaking barriers, and never backing down.
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With over 17 years in creative innovation, my journey has spanned illustration, branding, compositing, and AI-driven storytelling. As Creative & Innovation Director at GroupM, I led high-impact campaigns for global brands like Nestlé, ADGM, and Philips, blending technology with creativity. My work on Chupa Chups’ AI World of Lollipops was shortlisted at Cannes 2024, showcasing my ability to push the boundaries of brand storytelling through emerging tech.
Now, as Partner & Head of Gen AI Innovation at Clytech, I’m spearheading AI-led projects and expanding the agency’s presence in the Middle East. My focus is on leveraging Gen AI to create bespoke, conversation-worthy brand experiences, while also conducting AI workshops, mentorship programs, and strategic consultancy to help brands integrate AI into their creative workflows. My passion remains the same—crafting narratives that resonate, inspire, and redefine the future of storytelling.
